The Changing Mattress Industry in America Essay -- Business Industry A

The Changing Mattress Industry in AmericaChanges in the global environment in participation with the deepest and most prolonged economical downturn since the Great Depression have started what I believe is a sea change in the domestic mattress industry. Factors such as declining new home sales, tightening of consumer credit, the consumer confidence index still well below pre-recessionary levels (Wang, 2010) and unemployment hovering near 10% have all contributed to the end of glary consumption for big-ticket items like mattresses and foundations (mattresses). Mattress manufacturers will need to lower material and manufacturing costs, develop products that differentiate them from their competitors, or develop new channels of distribution in order to remain viable in rapidly changing global and task environments.Domestic production of mattresses in 2010 will be slightly below $6 billion, and almost 16% less than the peak mattress production of 2007. (International Sleep Products A ssociation, 2010). Many consumers have lost confidence in the economic state of the country and therefore have begun to believe that, as Newt Gingrich said recently, if you cant afford to buy a house, dont buy it. (Gingrich, 2010). The economic downturn has signaled the end of conspicuous consumption, defined as the act or practice of spending money on expensive things that are not needed in order to impress other people. (Merrian-Websters Leaners dictionary, 2010). Identify functional and dysfunctional control systems within your own organizationI am soon a Senior Vice-President of Sales for King Koil Licensing Company (KKLC). KKLC is a company who licenses mattress-manufacturing facilities, called licensees, both domestically a... ...ll Irwin.King Koil Licensing Company. (2010, December). YOUR identity, YOUR comfort, YOUR sleep . Retrieved December 28, 2010, from comfortsolutions.com YOUR identity, YOUR comfort, YOUR sleep Merrian-Websters Leaners Dictionary. (2010, December) . Retrieved December 26, 2101, from Merrian-Websters Leaners Dictionary http//east.merriam-webster.com/dictionary/conspicuous%20consumptionMichael J. Breus, P. (2006, March 15). Sleep Disorders Guide. Retrieved December 27, 2010, from WebMd.com http//www.webmd.com/sleep-disorders/guide/important-sleep-habits?page=2Perry, D. (2010, June 21). Top Bedding Producers. Furniture Today , pp. 12-13.Wang, H. (2010, July 27). The Consumer Confidence Index hand an all-time low of 25.3 in February 2009. Retrieved December 25, 2010, from Sparxoo http//sparxoo.com/market-stats/consumer-confidence-index-february-2009/

Life Changing Experience Essay -- Personal Narrative essays research p

Life Changing ExperienceDeath. To people it means many different things. or so people may not think anything of it, until it strikes close to them. I know before I had my father pass away, I never thought in one case about it.When I first heard of my dad dying, it made me sad. I was ten or eleven, not old enough yet to understand, why mortal would want to take their own life. I was crushed when it happened. It was like a part of me was missing, like someone had ripped my heart out and laid a reign over attack on me.When I learned he had committed suicide it made me very angry. I kept thinking how could someone do that and terms his whole family. Especially my brothers and I. I kept thinking how could someone be thinking for their self and not considering the effects it would ha...

Ethical Issues in Social Work Essay example -- Papers

Ethical Issues in Social Work I will try practical help for new social workers to help them understand and deal with ethical issues and dilemmas which they will face. There are some ethical issues which are all- authorized(prenominal) to social work, but I feel that these are all covered by the boot value base. The care value base Was devised by the care sector consortium in 1992, this was so that the workers in health and social care had a common set of values and principles which they would all adhere to. It is important because for the first time the social care sector had a clear set of guidelines from which ethical judgements could be made. The care value base is divided into 5 elements - The care value base covers - Equality and Diversity - Rights and responsibilities - Confidentiality - Promoting anti Discrimination - Effective communication Equality and Diversity Carers must value diversity themselves in the first place they can effectively care for the different races, religions and other than abled people they will come across in their caring profession. Diversity is where there are many different kinds of people living in a community together. This means that in a set environment there will be black, Asian, gay, straight, differently abled people living together in a community. Discriminatory prejustice must be able to be recognised by the carer, for example, if a woman is macrocosm discriminated against in a care home, or treated differently in a hospital setting, the carer must be able to recognise that this behaviour is happening, and tell a higher power, or go through the complaints procedu... ...es. The ethical issues surrounding this Act is whos castigates are more important, the right of the parent to have their boor with them, or the right of the child to live happily and without fear of abuse. This also applies to schools The Data Protection Act of 1998 means that service users have a right to keep private information confidential, but it also means that they have a responsibly in relation to the rights of other service users. The confidentiality must be kept within certain borderlines, and can be broken when other service users rights come into conflict. Certain information may motivation to be passed to a senior member of staff when there is someone in danger. This relates to ethical issues as it is difficult to decide when confidential information should be shared, as described in my ethical dilemma above.

American Jefferson Essay -- essays research papers

American Sphinx The character of Thomas JeffersonA book by Joseph J. Ellis. Copyright 1997 Vintage.Joseph J. Ellis, a historian who was educated at the College of William and Mary and Yale, is a Ford Foundation Professor of History at Mount Holyoke University. He has written four books on diachronic topics, centered on the time Jefferson was alive, dealing with issues and personalities Jefferson dealt with firsthand. After authoring a book on a politician such as John Adams, Ellis seems to confuse entangle a need or want to focus on Jefferson, presumably because of his status as founding father and main contributor to the constitution. Elliss dissertation in American Sphinx can be summed up by the quote in the prologue by James Parton If Jefferson was wrong, America is wrong. If America is right, Jefferson is right. However, Ellis gave the impression that he was brought reluctantly to the task of researching and writing so extensively on Jefferson. Perhaps he was spurred on by th e rebirth of interest in the Jefferson legacy. In recent years, the pictorial matter of Jeffersons affair and subsequent illegitimate children to a mulatto slave give eard Sally Hemings, and Elliss own experience of watching another scholar of Jefferson imitate him to airless perfection probably inspired Ellis to add a few more notches to his authoring resume. The influence Jefferson has over Ellis is apparent. He began college at a school founded by Jefferson, and is cranky of a statue conspicuously facing the womens dorms on campus. His professional research and scholarship always involved some indirect influence by Jefferson. plain so, in writing this book, Joseph Ellis has taken an unbiased approach to Jefferson, never smoothing over points and incidents in which Thomas had definitely misjudged. Ellis realizes that in reality, no politician or stellar(a) figure can ever amount to the ideal of perfection attributed to some, (i.e. Jesus Christ) but stands by Jefferson in the face of heavy critics who would defame Jeffersons name and work based on issues and or mistakes that happened in life outside the political world. I have also noticed that Ellis, when quoting other Jeffersonian authors, ordain contradict the reference he quoted, but will not dispu... ...wn errors, which will never be intentional and your support against the errors of others, who may condemn what they would not if seen in all its parts. (Pg. 214) Quite profound in comparison to the speeches often heard today by Presidents who would never admit to any wrongdoing. (I did not have sexual relations with THAT woman) After his term of office was over, Jefferson led an active life in American ideals and politics. However, his life was never the same after his married woman died, and many of the current criticisms of Jefferson stem from this post presidential period. It is my firm belief that Jefferson deserved no reprimand for his actions then, or now. To conclude, Jefferson has been tur ned into a hero to me by Ellis, and probably without Ellis intending to do so. A scholar such as Joseph warrants literary acclaim when he creates a biography that so wonderfully illustrates the life of a man to whom this nation owes so much. It is my intention to reread this book, and perhaps others he has read. Based on the fact that this is a book review, I will take off into Bill Cosbys shoes, pretend Im on Reading Rainbow, and sing a little song about this book.

Hemophilia :: essays research papers

The genetic rowdyism which I have chosen as the subject of my report is hemophilia. There are two types of hemophilia, hemophilia-A and hemophilia-B. The clinical symptoms of both are very similar so for the purposes of this paper I have chosen to concentrate on hemophilia-A.Hemophilia-A is an X linked bleeding disorder momenting from a defect in a protein known as coagulation factor VIII. Since the disorder is X linked it is expressed mainly in males, who moldiness have mothers who are carriers. Females who express the disorder must have affected fathers and mothers who are carriers, or who are affected. The level of severity of the disorder breeds true in any given family, which indicates that the phenotypic expression of the disorder reflects the genetic defect. In about 5% of cases, hemophilia-A results from partial deletion of the factor VIII gene, and is bleak. Other cases result from a single base mutation in the gene. This can result in nonsense mutations which result in premature stop codons, and a severe expression of the disorder, or missense mutations which cause lowlyer forms of the disorder. In some cases the disorder can also result from spontaneous mutations, but this is less common.The gene for hemophilia-A is located at Xq28 while the gene for hemophilia-B is located at Xq27.1-q27.2. There are about thirty other disorders associated with the Xq28 area including manic depression and favism. This must indicate that Xq28 includes many another(prenominal) different genes which have not yet been isolated.The primary symptom of hemophilia is uncontrolled bleeding. The disease can range in severity from a mild increase in bleeding, to massive bleeding from even a minor wound. Treatment involves blood or clotting factor transfusions, and this increases the risk of contracting HIV, hepatitis or other blood transmitted diseases. Since blood banks have started screening and treating blood for HIV, the infection rate has dropped to almost nothing. However,prior to 1985 almost half(prenominal) the hemophiliac population was septic with HIV.Defects in the factor VIII gene are so numerous in type that doctors cannot easily test for each one of them. By doing a series of genetic tests a definitive answer can be given about 60 to 80 percent of the time. By combining the genetic tests with a blood test, this percentage rises to about 80 to 90 percent. Recently a single defect was found which is thought to account for about half of the more severe cases of hemophilia.

Good and Evil in Good Country People Essay example -- people

Good and Evil in Good Country People In Good Country People by Flannery OConnor, the masked truth is reflected unequivocally through the reality in the story, its equal counterpart. For every good or sin thing, there is an antagonist or opposing force. Each character has a duplicate personality mirrored in someone else in the story. In the story, the name calling and personalities of the characters clash. The name is the mask covering the personality, which is representative of the reality aspect of each character. When Mrs. Hopewell named her daughter rapture, she was hoping for all the joy that comes with raising a kid and watching the child develop a life of its own. What Mrs. Hopewell received was a disabled daughter who lived miserably at home and was the antithesis of everything her mother believed. The name Hulga is also a mask. When Joy changed her name to Hulga, Mrs. Hopewell had made up her mind that Joy had thought and thought until she hit upon the ugliest name in any language (OConnor 299). Although Joy-Hulga chose the name because of its ugly salubrious and how well it suited her, she secretly desired an inner self that was beautifully unique (Bloom 99). The name Manley, the Bible salesman, has similar implications. The name Manley includes the word man, but he is constantly revealed through his child-like acts such as his mumbling was like the sleepy fretting of a child (OConnor 307). OConnor also refers to him as having sweet breath like a childs and his kisses were sticky like a childs (307). The beginning of the story, Good Country People, is misleading. At first, the story points to Mrs. Freeman and Manley Pointer as being good country people. consort to Mrs. Hopewell t... ... the story. Flannery OConnor portrayed both the good and the diabolical side of human nature. She also explored religious issues that are prevalent in todays society. The struggle between good and evil and real and hidden truths build the foundations for Goo d Country People. Works Cited Bloom, Harold, ed. Flannery OConnor. New York Chelsea, 1986. Humphries, Jefferson. The Otherness Within Gnostic Readings in Marcel Proust, Flannery OConnor, and Francois Villion. Baton Rouge lanthanum State UP, 1983. May, John R. The Pruning Word The Parables of Flannery OConnor. Notre Dame, IN U of Notre Dame P, 1976. OConnor, Flannery. Good Country People. Literature Reading, Fiction, Poetry, Drama, and the Essay. 3rd ed. Ed. Robert DiYanni. New York McGraw-Hill, 1994. 297-310. Walters, Dorothy. Flannery OConnor. New York Twayne, 1973.

Spoilage Rates

India Agriculture Spoilage Data Per 2010FAOworld agriculture statistics, India is the worlds largest producer of many fresh issuesand vegetables,milk, majorspices, hold fresh meats, select fibrous crops such asjute, several staples such asmilletsandcastor oilseed. India is the blink of an eye largest producer ofwheatandrice, the worlds majorfood staples. India is also the worlds second or third largest producer of severaldry fruits, agriculture-basedtextileraw materials,rootsandtubercrops,pulses, farmedfish,eggs,coconut,sugarcaneand numerousvegetables.India ranked within the worlds five largest producers of over 80% of agricultural produce items, including manycash cropssuch asc run intoeeandcotton, in 2010. India is also one of the worlds five largest producers of livestock and poultry meat, with one of the double-quick senesceth rates, as of 2011. India exported ab come out 2 billion kilograms each of wheat and rice in 2011 to Africa, Nepal, Bangladesh and new(prenominal) reg ions of the world. Aquaculture and catch fisheryis amongst the fastest growing industries in India.Between 1990 and 2010, Indian fish capture harvest doubled, while aquaculture harvest tripled. In 2008, India was the worlds sixth largest producer of marine and freshwater capture fisheries, and the second largest aquaculture farmed fish producer. India exported 600,000 metric function tonnes of fish products to nearly half of all the worlds countries. Lack of unwarmed storage and harvest spoilage causing over 30% of farmers produce going to waste, India lacks stone-cold storage, food packaging as well as safe and efficient rural transport system.This causes one of the worlds highest food spoilage rates, oddly during Indian monsoons and other adverse weather conditions. Food travels to the Indian consumer through a slow and inefficient chain of traders. Indian consumers buy agricultural produce in suburban markets known as sabzi mandi such as one shown or from roadside vendors. As per the report by Shri M. S. Swaminathan (Planning Commission 1981), up to 40% of certain fruits and vegetables go waste due to their perishable nature and non-availability of appropriate post harvest root word. As per nother study (TIFAC 1996), wastage in certain food is as high as over 30% and in vegetables the losses are up to 20% to 30% at the post harvest stages due to poor storage, transportation, lack of infrastructure and the inadequacy of the marketing set-up. As per this report, India wastes more fruits and vegetables than are consumed in a country like U. K. The total wastage in all food sectors is high and worth Rs. 500,000 million. It is also estimated that the wastage cost of fruits and vegetables is Rs. 350,000 millions per year which is four to five times than those of food grains.Even in food grains the loss is reckoned at 5-10% on account of insect pestilence and inadequate storage. Types of Food Spoilage Food spoilage and contamination are defined as those ad verse changes in quality caused by the action of particular proposition conditions or agents that induce physical and chemical changes and also take ons micro-organisms, insect, bird and rodent pests. Mechanical damage is also instrumental in spoilage. Bruises and wounds are such defects, which ofttimes cause chemical and microbial spoilage.The primary causes of food spoilage include the following Biological these include micro-organisms like bacteria, yeasts and molds, and other agents like insects, rodents and birds Chemical these include enzymatic or non-enzymatic reactions Physical these include breakage, bruises, crushing and cut or otherwise dismembered surfaces Figure 2 depicts the Food Pipeline and summarises the physical and biological shipway of occurrence of food loss. Meat and Poultry Processing The production of meat is steadily increasing with an annual production of 4. million tonnes, which is contributed mainly by pigs followed by sheep, goat, buffalo and pou ltry meat. Meat producing industry in India is largely confined to the unorganised sector and there is very limited upgradation of technology. The constraints are absence of farms for straighten meat producing animals and absence of cold-chain facilities. The market for scientifically and hygienically produced meat products is expected to grow rapidly due to constantly developing urbanisation. As a prove of changing lifestyles, the21 demand for readytocook food is growing rapidly.Overall very little of meat production is scientifically produced, processed and packaged as mark products. Most meat consumed in India is in fresh form. Less than 1% of meat is processed into value-added products like sausages, ham, bacon, luncheon meat, kababs meat balls etc. Figure 6 gives the production of meat and meat products. Lack of cold chain demand makes the cold chain infra costly (more demand more competition lesser price), the additional cost (in comparison with non cool chain products) e ventually gets loaded on the products serviced through high cost cold chain.Now, if supposedly some middle-level product is available at a lesser price, very few in India shall buy a superior product serviced through cold chain, particularly when product in question is considered fresh only when it comes outside the controlled atmosphere (read cold store). Remember fresh peas here sells Rs 150 a kg during off seasons against frozen at Rs 50 Kg. You need to have customers. Therefore, I am of the view that future demand for cold chain in India shall be determined not by fresh foods but by foods and pharmaceutical categories which compulsorily requires cold chain.Ready to eat frozen products, frozen vegetables, imported fruit etc comes to mind here. If these categories grow in India infra to handle this shall automatically grow. Increased growth of cold chain shall drive down the cold chain price for more adopters to follow, step-down the cost. I can foresee a strong correlation amidst cold chain growth with growth of microwave ovens. At the end of the mean solar day it is all about markets. It is not only the demand of right products that hinders the growth of cold store industry in India, services too share adequate blameFew years back we built a world class cold storage infra for potatoes and apples at the only clock auction market for fruit and vegetables in India. This cold stores had all the modern bells and whistles like pallets, forklift, screw compressors et al. Know what happened. Third party apple storage for trading at this store sullen out to be a non-starter as apple trading in India is based on samples for small lots which could not be drawn out for inspection by traders as quickly as they are drawn out in an ambient environment or a traditional cold store.Moral of the story. Trades service demand dictate the cold storage needs. FTA agreements July 23, 2012 The Honourable Ed Fast, Minister of International Trade and Minister for the Asia- Pacific Gateway, today met with representatives of the Canada-India affair Council in Montreal, where he highlighted the launch of a fifth round of negotiations toward a Canada-India trade agreement.A Canada-India joint study concluded that a trade agreement between the two countries could boost Canadas economy by at least $6billion. Reference http//www. thestar. com/news/world/article/1176287india-s-wheat-left-to-rot-due-to-lack-of-storage http//anilchopra. com/blog/personal/why-cold-storage-industry-is-not-growing-in-india/ http//smallb. in/sites/default/files/knowledge_base/best_practices/RoleofplasticsinconservationofFoodResources. pdf

Hrm Hotel

As described by Schuler, Randall S Personnel and Human vision Management, Third Etalon 1 987, enlisting Is referring to the set of activates and recess used to legally obtain a sufficient number of qualified people at the veracious time and place so that people and organization can select each other in their own best short and long terminal interests. By implementing the recruitment process, its provide organization with the qualified group of latent candidates to fill up the vacancies.However, the recruitment process must be done decent to ensure unwanted higher turnover rate result, wasted recruiting and training costs can be controlled at lowest level and minimized. As for Hilton case, the higher turnover rates record over the past years has rigged the HER department to begin to ponder, what went wrong with their excellent recruitment process. Another question was why their staffs disciplines such as absenteeism, conflict, and stress amongst staff are turning up gradually? Were these problems/ deficiencies happened because of poor HER recruitment planning? Trying to relate the above problems with the current recruitment process implemented by Hilton, I shall go further by analyzing the data provided as shown in Fig 1 . However, evaluations are made exactly to those critical recruitment sources which I believe necessary action to be taken immediately to fill the vacant and improve the current executives workload.Therefore sustainability is a doer which Hilton should include in deciding which method of recruitment they should practice. Details of the analysis taken from the yield ratio table as follow I recruitment Source II year Survival I 175% Sustainability by Recruitment Source from 1996 1999 Quality Recruitment is about identifying and selection process of potential candidates for the human resource requirement of the organization therefore it is also important to identify which recruitment method can pool the best quality candidate.

Choosing your theorist and theory

Much research and thought has been put into our schools programs to meet the needs of many diverse learners. Throughout time, theorists hire developed any theories that we, as educators, watch to use to this day. Thanks to their contributions, we have been provided with the best educational tools to cultivate young minds today. Every educator has their own opinion as to what theory they think is best. afterward reading various theories, there is one in particular that I truly conceptualise to be the most beneficial which is The Behaviorism Theory. Behaviorism theory, in any case now as conductal psychology Is a theory of learning based upon the Idea that all miens are acquired through conditioning (Cherry, 2011 B. F mule skinner and John B. Watson are the two creators of the behaviorism theory. They stated that development included learned behaviors. These learned behaviors are based on positive and negative experiences at bottom their everyday environments. Every action has a consequence. I think thats a way to look at the way children learn over time.For example when I was teaching at a different Childrens Center, here was a little girl who would cry nonstop till I or someone else picked her up. We believed that at her house, the minute she cried, someone would be there instantly to pick her up. She never learned how to self soothe and knew that crying would get her the attention she wanted. She learned this behavior at home and brought it to school with her, thinking it would also form there. She had never been taught that crying wasnt a way to get what you want. It was our responsibility at school to bring out that habit.Instead, I would say directly to her, kneeling down to be on her level, I will elk to you when you use your words and big girl shoot to tell me what you want. Over time, she learned that crying wasnt getting her the attention she wanted. She decided to take the approach I offered her instead. This ultimately worked out the best fo r everyone involved, her parents included. It was a learned behavior. This is what B. F Skinner defined as Operant Conditioning which is The behavior is followed by a consequence and the nature of the consequences modifies the organisms tendency to repeat the behavior In the future (Before, 2000).Operant conditioning merchantman also be used for a positive behavior as well. There was a little son I recently anatine for, his parents were ready to begin potty training him and they werent sure how to go about it. After they thought it over, they decided to go about it with a rewards approach. If the little boy sat on the potty for 3 minutes, hed receive a piece of candy. After a few attempts at sitting on the potty, he caught on. Sit on the potty, get a piece of candy. Then, the trick was to get him to actually go while sitting. When he affably went, Mom was pose and praising him.He was so happy She continued praising helm every time he went and he Is now fully potty trained. Positiv e bread and butter was observe in this situation. This is whats known as Continuous Reinforcement. I truly believe in being a constructive, firm, respectful and motivating educator. Providing a child with an environment full of positive reinforcements and consequences encourages the children to continuously strive to do their best. It children listened really well during circle time, theyll get extra time on the laggardly that afternoon.I believe that children learn in their own ways and grow at different rates. I believe that providing a hands on approach to learning is key in a childs development. There are 5 developmental domains that we as educators really focus on. These domains are physical, intellectual, language, emotional and social development. These different domains can be easily remembered as PILES. There are many ways to help children develop in each of these domains. For example, having age appropriate toys ND activities readily ready(prenominal) can help their int ellectual and physical domains.I feel that its important to provide a stimulating environment for children to grow and develop emotionally, socially, and intellectually. Our classroom gives you child the hazard to learn on many different levels. We provide age appropriate books, crayons, paper, and art activities to help create your childs language development. We encourage the children in our class to work together as a team and form friendships among their peers. By doing this, we are helping develop their social and motional skills.We have full access to our resort area as well as our multi-purpose room for all our physical activities. We take advantage of our playground and being outside on a daily land to keep our kids active and healthy My classroom is a place where children can laugh and learn throughout the entire day. I feel that applying the theories many educators have set forth helps us provide the best education possible for todays youth. Children are our future and i t is our responsibility to help them become the best person they can be.

The Coca Cola Company

The coca- smoke caller-out MGT-100 Joanne Rupe Subject MGT 100 Word Count 3291 Due Date 27. 11. 2012 Table of Contents 1. Introduction5 2. Mintzberg Roles6 2. 1 Entrepreneur6 2. 2 Leader6 2. 3 Figurehead6 3. Henri Fayol Principles7 3. 1 Initiative7 3. 2 Equity7 3. 3 Unity of Direction7 4. Weber Principles8 4. 1 Division of Labour8 4. 2 Promotion and Selection based on Merit8 5. twist Blocks of emulous Advant progress9 5. 1 Efficiency9 5. 2 Effectiveness9 5. 3 Performance and Quality9 5. 4 Innovation10 5. 5 Customer Service10 6. solicitude Science Theory11 6. 1 Total Quality focus11 . 2 duodecimal Man get alongment11 6. 3 operations Management12 6. 4 Management Information discloseline12 7. Organisation Structure13 8. Barriers to submission & Competition14 9. Organizational Environment14 9. 1 Social Variables14 9. 3 Communities and Governments14 9. 4 Competitors15 9. 5 CEO15 9. 6 S. W. O. T Analysis15 10. Factors of Organisational Culture16 11. Managing deepen & Diversity 16 11. 1 Organisational neuter16 11. 2 Diversity Aw atomic number 18ness syllabus16 11. 3 Managing Diversity17 12. Organisational Ethics17 13. Corporate Social Responsibility (CSR)17 14. Managing leaders18 4. 1 Transformational Leadership18 14. 2 Transactional Leadership18 15. Managing Motivation19 15. 1 Theories19 16. Managing conclusion qualification19 16. 1 Decision Making in spite of appearance Coca-Cola companion19 17. Conclusion20 18. References21 1. Introduction Coca-Cola is one of the easily-nigh kn avouch and used boozings through stunned the homo. The snitch is consumed by daily basis in over 200 countries. til now non everyone is awargon of what the bon ton stands for and how it functions. This report will explain how the partnership operates and how they follow the different managerial stairs to grasp their goals.It will to a fault set forth which pillowcase of structure they use to remain successful. 2. Mintzberg Roles 2. 1 Entrepreneur Asa Candler ta sted, bought and fixd to grocery Coca-Cola as a soft drink instead of a production line organization impertinent (Bellis, n/d, check bit. 3). Not only did he diverge the centering they advertised and change the harvest-tide, according to Gunderson (2009, Para. 1) Asa Candler make the ccc recruit into a globose behemoth thanks to his undischarged trade skills utilise celeberty endorsments, free samples to pharmacists & costumers and the expressive style they guarded their out of sight formula. 2. 2 LeaderThe leader role is sh ard between the 17 boards of Directors in the Coca-Cola caller-up, although the Chairman of the board and CEO Muhtar Kent argon sh experience as a front figure and role model (Coca-Cola1, 2012, Para. 3). As found in Coca-Cola1 (2012, Para. 2) the club sees Muhtar Kent as a leader that will lead them into the new century thanks to a unassailable commitment to both the determine and spirit of the worlds broadest brand. 2. 3 Figurehead Coca- Cola1 (2012, Para. 2) gives the impression that Muhtar Kent is seen both as a leader and a figurehead for the corporation.He both leads the confederacy in to a brighter future and the pass off of the employees discover at him for inspiration and help. Because he is the chairman of the board and the CEO he gives a feeling of inspiration, legal and ceremonial obligations. 3. Henri Fayol Principles 3. 1 Initiative match to Coca-Cola2 (2012, Para. 2) the ccc frequently has an open dialog with their employees rough what is new right now. During these wrangleions the three hundred asks about(predicate) what consumers like/dislike, what distri scarceors think, how improvement suffer be make, and if theyre losing market pose against competitors.By having these sorts of meetings Coca Cola al modes motivates employees to be a part of the company, to take initiative and speak up. It too teaches employees to be creative and help the company grow. 3. 2 Equity As stated in Coca-Cola3 (2012, Para. 1) they atomic number 18 dedicated to maintain very principal(prenominal) principles regarding International Human Work transport Rights everywhere they do business. As of 2005 Coca-Cola3 (2012, Para. 2) they began working with the former UN Special Representative for backing and Human Rights and professor John Ruggie to arrest principles for a framework in respecting valet rights in a business context. . 3 Unity of Direction The cardinal explains planetary changes and aims to thrive as a business over the next ten historic level, facial expression front and adapting to the changes (Coca-Cola4, 2012, Para. 1). Their mission is explained in Coca-Cola4 (2012, Para. 2) and points out three special goals To refresh the world, to inspire moments of optimism and happiness and to relieve oneself value and overhear a difference. The vision of the 300 is something that is taken very seriously. In Coca-Cola4 (2012, Para. 3) it is irradiately described what the com pany think it should accomplish to be able to substain quality growth. * 4.Weber Principles 4. 1 Division of Labour cccs management is divided into three main leadership factions Board of Directors, Operations Leadership and Senior Functional Leadership (Coca-Cola1, 2012, Para 3-5). Under these Leadership roles are middle and bottom line management, as well as employees in areas including Supply Chain Function, Manufacturing, Technical Function, Marketing, Sales Account Management, Customer and commercial message Leaders, argumentation Management, Finance, Public Affairs Communications, Human Resources, Legal, IT, Business Administrative Services and Aviation. Journey Staff, 2012, p. 1) 4. 2 Promotion and Selection based on Merit within the said(prenominal) career areas three hundred digests opportunities and support for employees through Individual Development Plans. This is made up of on the job experience (70%), expo authorized to case studies, role models and mentoring (20%) and be courses (10%). Combined, cardinal aims to focus and develop on the skills and competencies that are needed and beneficial indoors the company, as well as with opposite career opportunities. (Coca-Cola? , 2012, Para. 1) 5. Building Blocks of militant Advantage . 1 Efficiency The cardinal is efficient in the way they distribute because they only enhance the syrup come down, according to Love (2011, Para. 2). The concentrate is exchange to the bottlers all over the world and it is the bottlers who has to finish the product by adding water supply and sugar. It is a good way of clutchesing the costs pig, because there is no expenses place the syrup into stacks or bottles and there is no usage of water or sweeteners. This also simplifies their job to keep the formula of coke as a secret (Coca-Cola5, 2011, Para. 6) 5. Effectiveness There is one major dis favour by only producing the syrup, which is that the drink tastes different all over the world. Huffington (2 012, Para. 2) explains that each country has their own filtered water and uses different types and amounts of sugar. However the secret formula hampers other competitors from copying their recipe, which is an sound way by only producing the concentrate. The way 300 provides different volumes is an effective way of reaching out to more than and diverse customers. 5. 3 Performance and QualityThe company are working towards the heights-pitched expectations through their operating requirement root word called KORE (Coca-Cola6, 2012, Para. 1-3). The roughly burning(prenominal) effort in this program is done by outlining strong regulations, policies, programs and specifications to lead all operations with accuracy. The key is constant monitoring and clear confabulation while reporting new statistics to the top managers. 5. 4 Innovation The three hundred is always trying to follow the spheric trends and adapt to customer postulate by creating the right beverage that suits dif ferent groups. Coca-Cola (2011, Para. ) informs that they wee-weed low calorie drinks such as Cola Zero and Cola Light to alure both genders in know apart glide path. They create health drinks to provide the new generation and athletes with what they want. It is not fair(a) about making carbonated soft-drinks anymore, they are following the steps taken by human nature to meet the new standards of life. 5. 5 Customer Service The CCC has many employees to keep track on and Antenna (Para. 1) explains how the the company are change magnitude their dissemination and deliveries of beverages by effective management.The company use (AMP) Antenna Mobility Platform to use the field employees as human mobile offices to keep them cohesive, brisk and efficient. This system allows the company to accomplish real-time responsiveness to customers and high aims of workforce productivity, according to Antenna (Para. 2). The result of it is also that both managers and employees improve their c ommunication and collabotation as they can react quicker to changes that occur. 6. Management Science Theory 6. 1 Total Quality Management consort to Coca-Cola6 (2012, Para. 4) KORE guarantees the consistency of their business quality.They are surgical in following terms and conditions made by the different departments. They use strict rules and policies to monitor performance and to prevent inaccuracies within manufacturing. KORE arrange meetings with staff members to discuss questions and matters that concerns requirements and feedback to growth quality. Coca-Cola (20126, Para. 5) explains that the information is always on tap(predicate) for the whole department to find out the goals, process, work instructions and worksheets related to the specific area of members. 6. 2 Quantitative Management In Figure 1 Stephen (2009) shows where the highest consumptions are made.This quantitative information helps the company to work harder in specific areas where the brand is weak. Figure 1 world(a) Coca-Cola outgo Figure 2 Coke or Pepsi? In Figure 2 Y-N (2008) are giving the information telling the company of what sort of beverage is most earthy in a specific country. This enables the company to analyse the competitors and how the CCC can grow in the market. 6. 3 Operations Management The CCC makes sure their interns and potential employees finishes an intership program called SCOM (Supply Chain Operations Management), (Coke-Consolidated, Para. 2).SCOM gives them the education and experience to master manufacturing and production. Also to learn about supply chain planning, transport, delivery, gross revenue and warehouse management. It is about integrating them with the ideas and processes. The Coca-Cola Bottling troupe Consolidated (CCBCC) explains about their concern of operation management At CCBCC, we strive to recruit the most talented, motivated people to proceed to grow our outstanding team and develop into key members of our business to ensure that CC BCC will continue to lead the i1ndustry and set the bar for the rest of the beverage industry. (Coke-Consolidated, nd, Para. 4) 6. 4 Management Information System Case-Studies (2009, Para. 1) states that ISS (Information System Services) is their main department to monitor other informational groups such as CCBCC. The way of tracking files and archives is done by using EPM (Microsoft Office Enterprise Project Management) which is used as their informational technology. EPM makes CCBCC work and get wind their economics precisely and manage their recourses more efficiently in stray to make decisions and complete goals in a reduced amount of time.They evaluate details like project costs, time, functions and efforts (Case-Studies, 2009, Para. 2). This helps them to gather information to create solutions, discover benefits, and achieve goals in the different criterias. 7. Organisation Structure CCC uses both the mechanistic view of the contingency theory within the factory surround and an open systems approach within their sales department. Business, marketing and sales strategies are decided by the management and then carried out by the employees.From the managers under Muhtar Kent comes the instructions and strategies that then is federal official down into the supervisors and then to the employees. Coca-Cola introduced, the Plant Bottle, (Coca-Cola Company Plant Bottle Benefits, 2012, Para 1). The introduction of this product was a decision made by the board, afterward carried out under the supervision of managers and finally sold by employees and sales people for Coca-Cola. This is an example of a hierarchical structure which is typical of the mechanistic structure.An outdoors System approach is used for marketing and sales within CCC. CCC needfully to be able to use the raw materials and input from the external environs to produce goods and services that impact the external environment (George et al, 2012, p54). After the Tohoku Earthquake 2011, japan h ad to reduce power usage. With one vending machine for every 25 people, Japan saved over 10 million kilo watts of energy by turning them off (Coca-Cola-Company, 2012, Para 5). CCC created a vending machine called the out(predicate) Vending Machine that uses half the energy than the others.This gives them a emulous advantage over other vending machine companies within Japan (Coca-Cola-Company, 2012, Para 9). 8. Barriers to Entry Competition Due to Coca-Colas success in the industry, strong entry for new competitors is quite limited. The company has such broad market exposure, with products cosmos sold in over 200 countries (Coca-Cola, 2012), that most new companies would not pitch any kind of effect on market trends. Competition with CCC rests earlier in brands already in the market such as Schweppes and Nestle.For new brands entering the market economies of scale are macroscopical, especially due to the fact that CCC experiences small economies of scale. The risks for new or existing companies to create or expand their products are high. With CCCs prominence and brand recognition it is their biggest asset. As a result, it would take a great deal of time or money to enter the beverage market successfully, and possibly longer still for able brand recognition. 9. Organizational Environment 9. 1 Social Variables People are getting concerned about their health.The population whom are reaching a high age will decrease their amount of carbonated drinks. Meanwhile there are people who are only interested in their own health and fitness. Coca-Cola (2010, Para. 1) explains how they are strongly aiming towards an active agent and healthy lifestyle by allowing other soft drinks, such as Juice and PowerAde. They enlighten the customers to be more active by exercising more. 9. 2 Political Legal According to Grynbaum (2012, Para. 1) the New York City Board of Health approved a ban on large sized sodas from cosmos sold at restaurants, cinemas and street carts. This means that the amount of Coca-Cola bottles larger than 16oz (47cl) is going to decrease in sales. 9. 3 Communities and Governments The governments want to keep the world green and the CCC are applying this request by using their 2020 Vision (Coca-Cola2, 2012, Para 1). The company are taking responsibility towards the global environment in the way of replenishing water and manufacturing environmentally friendly bottles (Coca-Cola7, n/d, Para. 1). This is a way of helping communities which are in great need of water. 9. 4 CompetitorsThe competitors are squeeze to be innovative because of CCCs large market share. CCC has to keep being innovative and release new additions to their portfolio. This as an treasure to prevent loss of marketshare. 9. 5 CEO The biggest internal influence in the CCC comes within the CEO, Muhtar Kent. Everything that has to do with future ideas and projects originates from him. Ignatius (2011, Para. 1) informs how Mr Kent is keen to meet the future globa l demands and how important it is for him to impact the CCC by applying the vision into every single member.Mr Kent controls the attitude, values and foundations of how the CCC should be strike as an organisation not just towards the customers, but towards the global changing environment. 9. 6 S. W. O. T Analysis * Social Variables Threat People will stop drinking Coca-Cola at a certain age which results in decreased revenue. The CCC is forced to create new products to adapt to the change in environment. * Political Legal Threat This is a flat menace and limits the sales on larger soft drinks. The volume of Coca-Cola sold will decrease. The customers can no longer chose drinks bigger than 16oz. Communities and Governments Opportunity The way the company is being creditworthy and helpful towards the environment gives them goodwill and an advantage if certain legal laws would appear on environmental behaviour. Instead of being forced to change, they set the example on how to be befool. * Competitors Threat Pepsis innovative thinking puts pressure on the CCC. If a competitor creates a product that responds to customer needs it will give them competitive advantages. The CCC might lose market share as a result. * CEO Strength The role of a CEO could be a great weakness.However Muhtar Kents way of innovative thinking and leadership qualities brings confidence and inspiration towards shareholders, employees and customers. Mr Kent as a CEO is a great strength. 10. Factors of Organisational Culture The CCC boasts a gardening of being One Company, One Team, One Passion (Coca-Cola Company5 2012, Para. 1). This is shown in the way they describe their unique culture which includes nurturing talent and skill sets that will add to the companys value, encouraging socialisation and building relationships with colleagues to increase motivation in worker and foresting creativity (Coca-Cola Company5, 2012, Para. -4). The values that the CCC and Muhtar Kent have put in pl ace to create the organisations culture for their employees as a guide of how to behave include Leadership, collaboration, integrity, accountability, passion, diversity and quality (Coca-Cola Company5 2012, Para. 2). 11. Managing Change Diversity 11. 1 Organisational Change CCC has recently announced changes to the Operating Structure and Senior Leadership Appointments as of January 1, 2013. Instead organise around three prominent businesses Coca-Cola International, Coca-Cola Americas and Bottling Investments Group (Coca-Cola2, 2012, Para. ). The change is some other progress towards their 2020 vision for the future. This is an example of bottom-up change as it has been implemented gradually, with top line managers picking up more jobs, while other employees have been let go. The change can also be described as a mix of forced evolution, and dictatorial transformation. 11. 2 Diversity knowingness Program The CCC has developed a diversity educational program for all manager and em ployees. This program is designed to make people aware of diversity and drill them in what diversity means for the company.The program includes classroom and online courses that are classroom based, seminar with invited keynote speakers and many different diversity awareness based resources (Coca-Cola Company 2012, Para. 9). These resources available to the employees and managers at CCC are designed to educate them in influence to better understand other employees, customer, and suppliers and above all give the company a greater competitive advantage. 11. 3 Managing Diversity According to DiversityInc (2012, Para. 1) the CCC has remained in the top 50 companies for diversity during the last 10 years.Diversity is not just about policies and regulations it is a part of their culture. Coca-Cola (2012, Para. 2) explains how they intend to form an environment that provides all members equal access to information, progress and opportunity. It is crucial for them to operate in a diverse employment because of their long-term goal called 2020 Vision People. Coca-Cola2 (2012, Para 3) states that there are three pillars of diversety eucation * Diversity Training * Diversity Speakers Series * Diversity LibraryThey also offer supplier diversity training to make sure their associates comprehend how to obtain the power of the body of work by having suppliers that consist of minority- and women-owned businesses (Coca-Cola8, 2012, Para. 5). Diversity is in the life of the CCC and it is the way they are, how they work and comprehend the future (Coca-Cola3, 2012, Para. 1). 12. Organisational Ethics CCC has designed a Code of Business Conduct which guides the organization through the respectable minefield, including anti-corruption and anti-bribery codes (Code of Business Conduct, 2009, Para. 3-4).This code of conduct entails the expectation of accountability, honesty and integrity in all matters. Coca-Colas Ethics and Compliance Committee, made up of Board directors as wel l as other non-employee leadership, administer this code of conduct. Integrity is fundamental to CCC, along with other values. 13. Corporate Social Responsibility (CSR) CCC has taken a proactive approach to CSR. An example of this is the Little Red Schoolhouse Project in the Philippines opened by Coca Cola to provide children with a prefatory wide-eyed education (Coca-Cola Company Coca-Cola Little Red Schoolhouse, Para 1).This action also takes into account that in many areas where schools have been built there has been a high level child labor. The construction of these buildings helps children from being forced to work (Coca-Cola Company Addressing Global Issues Para 4). 14. Managing Leadership 14. 1 Transformational Leadership According to Ignatius (2011, Para. 3), Muhtar Kent has alter the CCC into a long term thinking company by implementing the 2020 Vision. They are establishing a compelling vision and it is important that everyone is following the steps because of their gl obal network and market.The high level of diversity forces the CCC to bring different individuals together and direct them to achieve the same goals, also to understand and consider in the same values and visions that the company requires. BTS (2012, Para. 2) informs that to endure transformational change they created Revenue Growth Management (RGM) to bring modern solutions to modern problems. 14. 2 Transactional Leadership According to Coca-Cola4 (2012, Para. 3) the company encourage their employees to be high preforming and they offer one of the best benefit packages in the world.They offer different developmental opportunities for their allies, one of which is the Coca-Cola University. This is a program for high performers to evolve, using the Peak Performance System (PPS, n/d, Para. 3). To extinguish undesired and reinforce desired behaviours the CCC have very strict employment rights policies. The workplace rights policy makes the employees feel more skillful and aware of th eir rights and also makes sure they are well aware on how to behave (Coca-Cola3, 2012, Para. 3) The success of our business depends on every employee in our global enterprise.We are committed to fostering open and inclusive workplaces that respect human and workplace rights, where all employees are treasured and animate to be the best they can be. Our Workplace Rights Policy reflects these values and our commitment to uphold workplace rights globally(Coca-Cola, 2012, Para. 1) 15. Managing Motivation 15. 1 Theories To illustrate how CCC caters to the needs of its employees the Alderfer ERG theory can be used (George, et al. 2012, pg. 234). CCC caters the existence needs of their employees by diversity awareness and education program which makes the employees feel uninjured and secure working in the workplace.CCC encourages open communication within the workplace through collaboration, which is one of the Coca-Cola core values (Coca-Cola Company Mission, Vision Values, 2012, Para. 2). CCC develop their employees, by providing training through the Coca-Cola University which gives employees the chance to gain an education about the marketplace to fulfil the growth need (Coca-Cola Company Benefits and rewards, 2012, Para 4). CCC also boasts that they have a benefits package that it highly regarded within the industry (Coca-Cola Company Benefits and Rewards, 2012, Para 7).This can be seen as a form of motivation. It states that this benefits package addresses the employees prefatory human and life changing needs which in turn develops intrinsic and extrinsic motivation (Coca-Cola Company Benefits and Rewards, 2012, Para 7). 16. Managing Decision Making 16. 1 Decision Making Within Coca-Cola Company Decisions for the company are made by the Board of Directors, and are considered alongside the interests of stakeholders, as well environmental concerns. umpteen of the decisions made are considered in relation to the companys 2020 Vision.An example of a decision ma de is the companys investment into the Indian drinking Market. CCC recognised the potential presented in India, and as a result began generating ideas as to how to maximise this opportunity. The company then assessed and chose investments, including creating jobs, supporting education and implementing the common Reduce, Reuse, recycle method in companionship to improve waste in the developing country. These $2 billion investments are set to not only provide confirming changes within India, but also to improve the companys repute and to achieve the 2020 goal. (Winzelberg, 2012, Para 4-68) 7. Conclusion There are many conclusions made out of this report after researching in a more deep way. Coca-Cola is obviously more than just the soft-drink that people buy when thirsty. It is a company that has great values and feel for visions. The CCC is pursuing a long term goal and is always looking for improvements. They are a proactive company because of their way of caring for the global nature and communities. The are always concerned about what the future will bring, which is why they have long term visions. It has been an instructive period to study the company and its structure.The Coca Cola CompanyThe Coca Cola Company is a global business that operates on a local anaesthetic scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operates through multiple local channels.The company manufactures and sells concentrates beverages bases and syrups to bottling operations, owns the brands and its responsible for consumers brand marketing initiative. A international corporation is any enterprise that undertake s inappropriate direct investment owns or controls income gather assets in more than one country, produces goods or services outside its country of origin or engages in international production.For example Coca-Cola Company is a transnational corporation because they have proven successful in their international operations and are one of the most recognized brands in the world. Coca-Cola has used each of the sextette strategies. Coca-Cola Company was very successful in implementing strategies regardless of the country. The company has 6 keys of strategies necessary for firms to be successful when expanding globally. Differentiation dodge is delineate as a marketing technique used by a manufacturer to establish a strong identity in a specific market. It also may be referred to as segmentation strategy.Using this strategy, a manufacturer will introduce different varieties of the same basic product under the same have into a particular product category and thus cover the range of products available in that category. There are several ways a firm can differentiate its products. We focused on two aspects of this brand and cost leadership. The American Marketing Association defines a brand as a name, term, sign, attribute or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.The objectives of successful branding include delivering the message clearly, confirming your companys credibility, connecting to your target prospects emotionally, motivating the buyer, and establishing user loyalty. for example, a soda company that offers a regular soda, a aliment soda, a decaffeinated soda, and a diet-decaffeinated soda all under the same brand name is using a differentiation strategy. Each type of soda is enjoin at a different segment of the soda market, and the full line of products available will help to establish the companys name in the soda categor y.The bit strategy there used is International marketing strategy is an important part strategic planning and consequently should be an area, this strategy is a probatory factor in the performance of a global company because an effective marketing strategy for international Companies can represent a competitive advantage and therefore global executives need to recognize the importance level regardless if a global or customized marketing strategy is practiced. Furthermore, the marketing mix touch markets abroad the most should be studied to comprehend how foreign markets function with different marketing strategies.International marketing strategy can be defined in many ways. International marketing strategy is the manner in which an organization performs based on a predetermined set of activities in order to plan, promote, price and distribute a good or service for a profit to consumers in various locations. Global vs Marketing Strategy when discussing international marketing it is important to point out the difference that may exist between international and global marketing. Global marketing can be characterized by an boilersuit outlook of the market as a whole where there is a standardized manner to sell a product or service in all places.Standardization as a form of marketing strategy refers to the similarity of a set of practices implemented in the home and other foreign markets. Standardization strategys main elements are political legal, economic, competitive, cultural, and consumer, environments. Also, the same research states that this strategy is most likely to be implemented if there are similarities in the elements of the home and foreign country another concept that a firm with a strong level of standardization enjoys a high level of control within the organization. This control is the level of decision making executed by the home office.At the same time, when standardization applies, global image and product offering are two strong factors a f irm seems to rely on. Conversely, international marketing relates more to different target markets and their differences rather than looking at it as one single market and foresees the possibility to implement a localization strategy rather than standardization, as the global marketing would pursue. Moreover, in order to understand the role of international strategy in a companys success, it is also important to understand the role culture has in the strategy development.Distribution is the course, physical path or legal title that goods take between production and consumption. In international marketing, a company must decide on the method of distribution among countries as well as the method within the country where final sale occurs (Daniels 2009). Choosing distributors and channels is the first step of distribution in foreign countries. When a company enters a new country it is usually economical for a company to rely on external distributors.It is important to select a distribu tor with good connections are particularly important because the distributors with good connections get a lot of information and relationship of the market and customers in the foreign country. When pursuing international business, companies must choose an international operating mode to fulfill their objectives and carry out their strategies, strategies towards vertical integration have been loose to shifting fashions. For most of the twentieth century the prevailing wisdom was that vertical integration was generally beneficial because it allowed superior coordination and reduced risk.During the past 25 years there has been a profound change of opinion outsourcing, it is claimed, enhances flexibility and allows firms to concentrate on those activities where they possess superior capabilities. Moreover, many of the coordination benefits associated with vertical integration can be achieved through collaboration between vertically related companies. A firm may choose to operate globa lly either through equity arrangements or through non-equity arrangements Coca-Cola has successfully adopted both of the arrangements the Coca Cola Company used forward vertical integration to move a step impendent to their consumers.Forward vertical integration refers to a management style of involves a form of vertical integration whereby activities are expanded to include control of the direct distribution of its products. A exchange cow is defined as a business, product or asset that, once acquired and paid off, will produce tenacious change in flow over its lifespan Companies in this category require very little maintenance and bring in a steady cash flow for the company over a long period of time. One benefit of being a cash cow ompany, or having a cash cow product, is that the company can invest the profits into other branches of the business, making acquisitions to grow the company, or giving back to shareholders in the form of dividends. Coca-Cola is considered a cash cow because of their high market share and relatively low market growth. They arent growing as much anymore in the market because they have been around for 125 years. Also in the political activities Coca Cola Company is subjected to strict regulations since its products come under food category.However few changes in law are expected to impact Coca Cola following are some such factors like the issue of negative impact of Coca Cola manufacturing plants on environment has been highlighted in many countries, laws for environment protection and stringent regulations in this regard can impact the production process, government change, civilised unrest, military take over and other disturbances in a country can affect sales and operation. The Coca-Cola Company is incorporated in the United States, the U. S. contrary Corrupt Practices Act, which prohibits bribes to officials of non-U. S. overnments, applies to all employees around the world. Consult Company legal counsel about additiona l local laws that may be applicable. The Coca Cola Company encourages personal participation in the political process in a manner consistent with all relevant laws and Company guidelines. Political contributions by the Company must be, made in accordance with local law approved in accordance with the Delegation of Authority and properly recorded. Detailed information on U. S. trade restrictions that may be in effect at any given time are posted on the Ethics Compliance intranet site.The Company must comply with all applicable trade restrictions and boycotts imposed by the U. S. government. Such restrictions prohibit the Company from engaging in certain business activities in specified countries, and with specified individuals and entities. These restrictions include, for example, prohibitions on interaction with identified terrorist organizations or narcotics traffickers. Sanctions for noncompliance can be severe, including fines and imprisonment for responsible individuals, and th e Company may be banned from further participation in certain trade.The Company also must abide by U. S. anti-boycott laws that prohibit companies from participating in any international boycott not sanctioned by the U. S. government. The Coca-Cola Company competes fairly, and complies with all applicable competition laws around the world. These laws often are complex, and vary considerably from country to country both in the scope of their coverage and their geographic reach. Conduct permissible in one country may be unlawful in another. Penalties for violation can be severe.Bibliographywww.thecocacolacompany.com www.strategiesforglobalization.com www.organizational theory.com www.thejournalofinternationalmarketing.com 9(4) 59-81 BennettBlythe 2002 p.6 Daniels 2009The Coca Cola CompanyThe Coca-Cola Company MGT-100 Joanne Rupe Subject MGT 100 Word Count 3291 Due Date 27. 11. 2012 Table of Contents 1. Introduction5 2. Mintzberg Roles6 2. 1 Entrepreneur6 2. 2 Leader6 2. 3 Figurehead6 3. Henri Fayol Principles7 3. 1 Initiative7 3. 2 Equity7 3. 3 Unity of Direction7 4. Weber Principles8 4. 1 Division of Labour8 4. 2 Promotion and Selection based on Merit8 5. Building Blocks of Competitive Advantage9 5. 1 Efficiency9 5. 2 Effectiveness9 5. 3 Performance and Quality9 5. 4 Innovation10 5. 5 Customer Service10 6. Management Science Theory11 6. 1 Total Quality Management11 . 2 Quantitative Management11 6. 3 Operations Management12 6. 4 Management Information System12 7. Organisation Structure13 8. Barriers to Entry & Competition14 9. Organizational Environment14 9. 1 Social Variables14 9. 3 Communities and Governments14 9. 4 Competitors15 9. 5 CEO15 9. 6 S. W. O. T Analysis15 10. Factors of Organisational Culture16 11. Managing Change & Diversity16 11. 1 Organisational Change16 11. 2 Diversity Awareness Program16 11. 3 Managing Diversity17 12. Organisational Ethics17 13. Corporate Social Responsibility (CSR)17 14. Managing Leadership18 4. 1 Transformational Leadershi p18 14. 2 Transactional Leadership18 15. Managing Motivation19 15. 1 Theories19 16. Managing Decision Making19 16. 1 Decision Making Within Coca-Cola Company19 17. Conclusion20 18. References21 1. Introduction Coca-Cola is one of the most known and used beverages throughout the world. The brand is consumed by daily basis in over 200 countries. However not everyone is aware of what the company stands for and how it functions. This report will explain how the company operates and how they follow the different managerial steps to achieve their goals.It will also inform which type of structure they use to remain successful. 2. Mintzberg Roles 2. 1 Entrepreneur Asa Candler tasted, bought and decided to market Coca-Cola as a soft drink instead of a headache tonic (Bellis, n/d, Para. 3). Not only did he change the way they advertised and sold the product, according to Gunderson (2009, Para. 1) Asa Candler made the CCC grow into a global giant thanks to his great marketing skills using cele berty endorsments, free samples to pharmacists & costumers and the way they guarded their secret formula. 2. 2 LeaderThe leader role is shared between the 17 boards of Directors in the Coca-Cola Company, although the Chairman of the board and CEO Muhtar Kent are shown as a front figure and role model (Coca-Cola1, 2012, Para. 3). As found in Coca-Cola1 (2012, Para. 2) the company sees Muhtar Kent as a leader that will lead them into the new century thanks to a firm commitment to both the values and spirit of the worlds greatest brand. 2. 3 Figurehead Coca-Cola1 (2012, Para. 2) gives the impression that Muhtar Kent is seen both as a leader and a figurehead for the corporation.He both leads the company in to a brighter future and the rest of the employees look at him for inspiration and help. Because he is the chairman of the board and the CEO he gives a feeling of inspiration, legal and ceremonial obligations. 3. Henri Fayol Principles 3. 1 Initiative According to Coca-Cola2 (2012, P ara. 2) the CCC frequently has an open dialog with their employees about what is new right now. During these discussions the CCC asks about what consumers like/dislike, what distributors think, how improvement can be made, and if theyre losing market space against competitors.By having these sorts of meetings Coca Cola always motivates employees to be a part of the company, to take initiative and speak up. It also teaches employees to be creative and help the company grow. 3. 2 Equity As stated in Coca-Cola3 (2012, Para. 1) they are dedicated to maintain very important principles regarding International Human Workplace Rights everywhere they do business. As of 2005 Coca-Cola3 (2012, Para. 2) they began working with the former UN Special Representative for Business and Human Rights and professor John Ruggie to develop principles for a framework in respecting human rights in a business context. . 3 Unity of Direction The CCC explains global changes and aims to thrive as a business ov er the next ten years, looking forward and adapting to the changes (Coca-Cola4, 2012, Para. 1). Their mission is explained in Coca-Cola4 (2012, Para. 2) and points out three special goals To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference. The vision of the CCC is something that is taken very seriously. In Coca-Cola4 (2012, Para. 3) it is clearly described what the company think it should accomplish to be able to substain quality growth. * 4.Weber Principles 4. 1 Division of Labour CCCs management is divided into three main leadership factions Board of Directors, Operations Leadership and Senior Functional Leadership (Coca-Cola1, 2012, Para 3-5). Under these Leadership roles are middle and bottom line management, as well as employees in areas including Supply Chain Function, Manufacturing, Technical Function, Marketing, Sales Account Management, Customer and Commercial Leaders, Business Management, Finance, Public Affairs C ommunications, Human Resources, Legal, IT, Business Administrative Services and Aviation. Journey Staff, 2012, p. 1) 4. 2 Promotion and Selection based on Merit Within the aforementioned career areas CCC provides opportunities and support for employees through Individual Development Plans. This is made up of on the job experience (70%), exposure to case studies, role models and mentoring (20%) and attending courses (10%). Combined, CCC aims to focus and develop on the skills and competencies that are needed and beneficial within the company, as well as with other career opportunities. (Coca-Cola? , 2012, Para. 1) 5. Building Blocks of Competitive Advantage . 1 Efficiency The CCC is efficient in the way they distribute because they only produce the syrup concentrate, according to Love (2011, Para. 2). The concentrate is sold to the bottlers all over the world and it is the bottlers who has to finish the product by adding water and sugar. It is a good way of keeping the costs down, b ecause there is no expenses putting the syrup into cans or bottles and there is no usage of water or sweeteners. This also simplifies their job to keep the formula of coke as a secret (Coca-Cola5, 2011, Para. 6) 5. Effectiveness There is one major disadvantage by only producing the syrup, which is that the drink tastes different all over the world. Huffington (2012, Para. 2) explains that each country has their own filtered water and uses different types and amounts of sugar. However the secret formula prevents other competitors from copying their recipe, which is an effective way by only producing the concentrate. The way CCC provides different volumes is an effective way of reaching out to more and diverse customers. 5. 3 Performance and QualityThe company are working towards the high expectations through their operating requirement group called KORE (Coca-Cola6, 2012, Para. 1-3). The most important effort in this program is done by outlining strong regulations, policies, programs and specifications to lead all operations with accuracy. The key is constant monitoring and clear communication while reporting new statistics to the top managers. 5. 4 Innovation The CCC is always trying to follow the global trends and adapt to customer needs by creating the right beverage that suits different groups. Coca-Cola (2011, Para. ) informs that they created low calorie drinks such as Cola Zero and Cola Light to alure both genders in separate approach. They create health drinks to provide the new generation and athletes with what they want. It is not just about making carbonated soft-drinks anymore, they are following the steps taken by human nature to meet the new standards of life. 5. 5 Customer Service The CCC has many employees to keep track on and Antenna (Para. 1) explains how the the company are increasing their distribution and deliveries of beverages by effective management.The company use (AMP) Antenna Mobility Platform to use the field employees as human mobil e offices to keep them cohesive, prepared and efficient. This method allows the company to accomplish real-time responsiveness to customers and high levels of workforce productivity, according to Antenna (Para. 2). The result of it is also that both managers and employees improve their communication and collabotation as they can react quicker to changes that occur. 6. Management Science Theory 6. 1 Total Quality Management According to Coca-Cola6 (2012, Para. 4) KORE guarantees the consistency of their business quality.They are accurate in following terms and conditions made by the different departments. They use strict rules and policies to monitor performance and to prevent inaccuracies within manufacturing. KORE arrange meetings with staff members to discuss questions and matters that concerns requirements and feedback to increase quality. Coca-Cola (20126, Para. 5) explains that the information is always available for the whole department to find out the goals, process, work ins tructions and worksheets related to the specific area of members. 6. 2 Quantitative Management In Figure 1 Stephen (2009) shows where the highest consumptions are made.This quantitative information helps the company to work harder in specific areas where the brand is weak. Figure 1 Worldwide Coca-Cola Consumption Figure 2 Coke or Pepsi? In Figure 2 Y-N (2008) are giving the information telling the company of what sort of beverage is most common in a specific country. This enables the company to analyse the competitors and how the CCC can grow in the market. 6. 3 Operations Management The CCC makes sure their interns and potential employees finishes an intership program called SCOM (Supply Chain Operations Management), (Coke-Consolidated, Para. 2).SCOM gives them the education and experience to master manufacturing and production. Also to learn about supply chain planning, transport, delivery, sales and warehouse management. It is about integrating them with the ideas and processes . The Coca-Cola Bottling Company Consolidated (CCBCC) explains about their concern of operation management At CCBCC, we strive to recruit the most talented, motivated people to continue to grow our outstanding team and develop into key members of our business to ensure that CCBCC will continue to lead the i1ndustry and set the bar for the rest of the beverage industry. (Coke-Consolidated, nd, Para. 4) 6. 4 Management Information System Case-Studies (2009, Para. 1) states that ISS (Information System Services) is their main department to monitor other informational groups such as CCBCC. The way of tracking files and archives is done by using EPM (Microsoft Office Enterprise Project Management) which is used as their informational technology. EPM makes CCBCC work and study their economics precisely and manage their recourses more efficiently in order to make decisions and complete goals in a reduced amount of time.They evaluate details like project costs, time, functions and efforts ( Case-Studies, 2009, Para. 2). This helps them to gather information to create solutions, discover benefits, and achieve goals in the different criterias. 7. Organisation Structure CCC uses both the mechanistic view of the contingency theory within the factory environment and an open systems approach within their sales department. Business, marketing and sales strategies are decided by the management and then carried out by the employees.From the managers under Muhtar Kent comes the instructions and strategies that then is fed down into the supervisors and then to the employees. Coca-Cola introduced, the Plant Bottle, (Coca-Cola Company Plant Bottle Benefits, 2012, Para 1). The introduction of this product was a decision made by the board, later carried out under the supervision of managers and finally sold by employees and sales people for Coca-Cola. This is an example of a hierarchical structure which is typical of the mechanistic structure.An Open System approach is used for marke ting and sales within CCC. CCC needs to be able to use the raw materials and input from the external environment to produce goods and services that impact the external environment (George et al, 2012, p54). After the Tohoku Earthquake 2011, Japan had to reduce power usage. With one vending machine for every 25 people, Japan saved over 10 million kilo watts of energy by turning them off (Coca-Cola-Company, 2012, Para 5). CCC created a vending machine called the Impossible Vending Machine that uses half the energy than the others.This gives them a competitive advantage over other vending machine companies within Japan (Coca-Cola-Company, 2012, Para 9). 8. Barriers to Entry Competition Due to Coca-Colas success in the industry, strong entry for new competitors is quite limited. The company has such broad market exposure, with products being sold in over 200 countries (Coca-Cola, 2012), that most new companies would not have any kind of effect on market trends. Competition with CCC res ts primarily in brands already in the market such as Schweppes and Nestle.For new brands entering the market economies of scale are large, especially due to the fact that CCC experiences small economies of scale. The risks for new or existing companies to create or expand their products are high. With CCCs prominence and brand recognition it is their biggest asset. As a result, it would take a great deal of time or money to enter the beverage market successfully, and possibly longer still for adequate brand recognition. 9. Organizational Environment 9. 1 Social Variables People are getting concerned about their health.The population whom are reaching a higher age will decrease their amount of carbonated drinks. Meanwhile there are people who are only interested in their own wellness and fitness. Coca-Cola (2010, Para. 1) explains how they are strongly aiming towards an active and healthy lifestyle by offering other soft drinks, such as Juice and PowerAde. They enlighten the customer s to be more active by exercising more. 9. 2 Political Legal According to Grynbaum (2012, Para. 1) the New York City Board of Health approved a ban on large sized sodas from being sold at restaurants, cinemas and street carts.This means that the amount of Coca-Cola bottles larger than 16oz (47cl) is going to decrease in sales. 9. 3 Communities and Governments The governments want to keep the world green and the CCC are applying this request by using their 2020 Vision (Coca-Cola2, 2012, Para 1). The company are taking responsibility towards the global environment in the way of replenishing water and manufacturing environmentally friendly bottles (Coca-Cola7, n/d, Para. 1). This is a way of helping communities which are in great need of water. 9. 4 CompetitorsThe competitors are forced to be innovative because of CCCs large market share. CCC has to keep being innovative and release new additions to their portfolio. This as an measure to prevent loss of marketshare. 9. 5 CEO The bigge st internal influence in the CCC comes within the CEO, Muhtar Kent. Everything that has to do with future ideas and projects originates from him. Ignatius (2011, Para. 1) informs how Mr Kent is keen to meet the future global demands and how important it is for him to impact the CCC by applying the vision into every single member.Mr Kent controls the attitude, values and foundations of how the CCC should behave as an organisation not just towards the customers, but towards the global changing environment. 9. 6 S. W. O. T Analysis * Social Variables Threat People will stop drinking Coca-Cola at a certain age which results in decreased revenue. The CCC is forced to create new products to adapt to the change in environment. * Political Legal Threat This is a direct threat and limits the sales on larger soft drinks. The volume of Coca-Cola sold will decrease. The customers can no longer chose drinks bigger than 16oz. Communities and Governments Opportunity The way the company is bein g responsible and helpful towards the environment gives them goodwill and an advantage if certain legal laws would appear on environmental behaviour. Instead of being forced to change, they set the example on how to behave. * Competitors Threat Pepsis innovative thinking puts pressure on the CCC. If a competitor creates a product that responds to customer needs it will give them competitive advantages. The CCC might lose market share as a result. * CEO Strength The role of a CEO could be a great weakness.However Muhtar Kents way of innovative thinking and leadership qualities brings confidence and inspiration towards shareholders, employees and customers. Mr Kent as a CEO is a great strength. 10. Factors of Organisational Culture The CCC boasts a culture of being One Company, One Team, One Passion (Coca-Cola Company5 2012, Para. 1). This is shown in the way they describe their unique culture which includes nurturing talent and skill sets that will add to the companys value, encour aging socialisation and building relationships with colleagues to increase motivation in worker and foresting creativity (Coca-Cola Company5, 2012, Para. -4). The values that the CCC and Muhtar Kent have put in place to create the organisations culture for their employees as a guide of how to behave include Leadership, collaboration, integrity, accountability, passion, diversity and quality (Coca-Cola Company5 2012, Para. 2). 11. Managing Change Diversity 11. 1 Organisational Change CCC has recently announced changes to the Operating Structure and Senior Leadership Appointments as of January 1, 2013. Instead organise around three prominent businesses Coca-Cola International, Coca-Cola Americas and Bottling Investments Group (Coca-Cola2, 2012, Para. ). The change is another progress towards their 2020 vision for the future. This is an example of bottom-up change as it has been implemented gradually, with top line managers picking up more jobs, while other employees have been let go. The change can also be described as a mix of forced evolution, and dictatorial transformation. 11. 2 Diversity Awareness Program The CCC has developed a diversity educational program for all manager and employees. This program is designed to make people aware of diversity and educate them in what diversity means for the company.The program includes classroom and online courses that are classroom based, seminar with invited keynote speakers and many different diversity awareness based resources (Coca-Cola Company 2012, Para. 9). These resources available to the employees and managers at CCC are designed to educate them in order to better understand other employees, customer, and suppliers and above all give the company a greater competitive advantage. 11. 3 Managing Diversity According to DiversityInc (2012, Para. 1) the CCC has remained in the top 50 companies for diversity during the last 10 years.Diversity is not just about policies and regulations it is a part of their culture. Coca-Cola (2012, Para. 2) explains how they intend to form an environment that provides all members equal access to information, progress and opportunity. It is crucial for them to operate in a diverse workplace because of their long-term goal called 2020 Vision People. Coca-Cola2 (2012, Para 3) states that there are three pillars of diversety eucation * Diversity Training * Diversity Speakers Series * Diversity LibraryThey also offer supplier diversity training to make sure their associates comprehend how to obtain the power of the workplace by having suppliers that consist of minority- and women-owned businesses (Coca-Cola8, 2012, Para. 5). Diversity is in the heart of the CCC and it is the way they are, how they work and comprehend the future (Coca-Cola3, 2012, Para. 1). 12. Organisational Ethics CCC has designed a Code of Business Conduct which guides the organization through the ethical minefield, including anti-corruption and anti-bribery codes (Code of Business Conduct, 2009, Para. 3-4).This code of conduct entails the expectation of accountability, honesty and integrity in all matters. Coca-Colas Ethics and Compliance Committee, made up of Board directors as well as other non-employee leadership, administer this code of conduct. Integrity is fundamental to CCC, along with other values. 13. Corporate Social Responsibility (CSR) CCC has taken a proactive approach to CSR. An example of this is the Little Red Schoolhouse Project in the Philippines opened by Coca Cola to provide children with a basic elementary education (Coca-Cola Company Coca-Cola Little Red Schoolhouse, Para 1).This action also takes into account that in many areas where schools have been built there has been a high level child labor. The construction of these buildings helps children from being forced to work (Coca-Cola Company Addressing Global Issues Para 4). 14. Managing Leadership 14. 1 Transformational Leadership According to Ignatius (2011, Para. 3), Muhtar Kent has transformed th e CCC into a long term thinking company by implementing the 2020 Vision. They are establishing a compelling vision and it is important that everyone is following the steps because of their global network and market.The high level of diversity forces the CCC to bring different individuals together and direct them to achieve the same goals, also to understand and believe in the same values and visions that the company requires. BTS (2012, Para. 2) informs that to endure transformational change they created Revenue Growth Management (RGM) to bring modern solutions to modern problems. 14. 2 Transactional Leadership According to Coca-Cola4 (2012, Para. 3) the company encourage their employees to be high preforming and they offer one of the best benefit packages in the world.They offer different developmental opportunities for their allies, one of which is the Coca-Cola University. This is a program for high performers to evolve, using the Peak Performance System (PPS, n/d, Para. 3). To e xtinguish undesired and reinforce desired behaviours the CCC have very strict workplace rights policies. The workplace rights policy makes the employees feel more secure and aware of their rights and also makes sure they are well aware on how to behave (Coca-Cola3, 2012, Para. 3) The success of our business depends on every employee in our global enterprise.We are committed to fostering open and inclusive workplaces that respect human and workplace rights, where all employees are valued and inspired to be the best they can be. Our Workplace Rights Policy reflects these values and our commitment to uphold workplace rights globally(Coca-Cola, 2012, Para. 1) 15. Managing Motivation 15. 1 Theories To illustrate how CCC caters to the needs of its employees the Alderfer ERG theory can be used (George, et al. 2012, pg. 234). CCC caters the existence needs of their employees by diversity awareness and education program which makes the employees feel safe and secure working in the workplace. CCC encourages open communication within the workplace through collaboration, which is one of the Coca-Cola core values (Coca-Cola Company Mission, Vision Values, 2012, Para. 2). CCC develop their employees, by providing training through the Coca-Cola University which gives employees the chance to gain an education about the marketplace to fulfil the growth need (Coca-Cola Company Benefits and rewards, 2012, Para 4). CCC also boasts that they have a benefits package that it highly regarded within the industry (Coca-Cola Company Benefits and Rewards, 2012, Para 7).This can be seen as a form of motivation. It states that this benefits package addresses the employees basic human and life changing needs which in turn develops intrinsic and extrinsic motivation (Coca-Cola Company Benefits and Rewards, 2012, Para 7). 16. Managing Decision Making 16. 1 Decision Making Within Coca-Cola Company Decisions for the company are made by the Board of Directors, and are considered alongside the in terests of stakeholders, as well environmental concerns. Many of the decisions made are considered in relation to the companys 2020 Vision.An example of a decision made is the companys investment into the Indian Beverage Market. CCC recognised the potential presented in India, and as a result began generating ideas as to how to maximise this opportunity. The company then assessed and chose investments, including creating jobs, supporting education and implementing the common Reduce, Reuse, Recycle method in order to improve waste in the developing country. These $2 billion investments are set to not only provide positive changes within India, but also to improve the companys repute and to achieve the 2020 goal. (Winzelberg, 2012, Para 4-68) 7. Conclusion There are many conclusions made out of this report after researching in a more deep way. Coca-Cola is obviously more than just the soft-drink that people buy when thirsty. It is a company that has great values and caring visions. Th e CCC is pursuing a long term goal and is always looking for improvements. They are a proactive company because of their way of caring for the global nature and communities. The are always concerned about what the future will bring, which is why they have long term visions. It has been an instructive period to study the company and its structure.

Films semiotic analysis Essay

In every day life we are border with imaginative constructs about g finaleer magazines, billboards, books, games, TV. They t to severally one us what is natural every day. Which tells us how men and women differ in so many different ways. Creating myths the likes of You are non normal, if you wont find anyone, You cant be good without man, many variations of lulu myths.This essay go out way first on the occupy The horrible loyalty (Luketic, 2009) arguing about gender issues, further more(prenominal) the films The Princess Diaries (Marshall, 2001) and Legally Blond (Luketic, 2001) will be analyzed to hold back the argument in which the heroines portrayed as pathetic beings, not able to do anything without men, even they work on high positions in fairness, on television system and being Princess. Essay will use Gender perspective and will answer questions like what is to be an woman and what is to be an man.The Ugly Truth film (Luketic, 2009) offers us whole range of differ ent myth and stereotypes. The movie indicates huge difference between main hero- mike and heroine-Abby. They are presented as a black and white. Abby not confident, truly believe in love, excited about everything, nave. Mike very confident, doesnt believe in relationship, very skeptic, and extremely arrogant, pretty flat forward. many an(prenominal) aspects of masculinity myths are concerned with the assertion of toughness, stoicism, courage, and the distinguishing of this form a soft feminity that belongs to woman(Horrocks, 1995, p. 18) (Paraphrase) Mike is very successful, gets promoted and changes jobs few times through the movie.Whereas Abby waistband at the same job at all the time. Even though she has a high position, her boss is a man. The entire film supports the idea of how principal(prenominal) his role is and how Abbys role is insignificant. Firstly He comments You are here to make sure I am ok. Secondly at the ripened management meeting, she tries to introduce her boyfriend. Meanwhile the men are completely oblivious to her and continue to talk about more important things like they support Mike for bringing two girlfriends at the dinner.An early(a)(a) example is there are two newscasters wife and husband, main hero claims that wife emasculating the husband by earning more money. In relation to masculinity, it might lead us to expect that the pervasive images of men would be dominance, arrogance, and power.( Dunlap & Johnson, 2013, p. 4)(Paraphrase)One of the popular myths is You are not normal, if you wont find anyone.These myth show the density of messages, many of them are inconsistent, that face women about work and relationships. Hersey claims that Females ambitions at work presented in films are just as important as relationships (2007). She exemplify In Legally Blond, sorority girl Elle Woods (Reese Witherspoon) enrolls in Harvard Law School to win back her boyfriend, only to discover that she would or else be a lawyer than a society wife.(Hersey, 2007) But at the end of the film she is dating another lawyer and gets engaged to him. Lets parallel it to The Ugly Truth (Luketic, 2009). The heroine has a very important job, she is a producer, unless there is a scene where she waits for her boyfriend to go on a date but then her boss shows up saying they have a very important meeting. Abby answers I cant, I have a date with Collin. She puts relationships as her priority. However Kosut says that women are portrayed as desperate for romance. (2012, p.111) Furthermore according to Kosut, women intend to do anything to be in a relationship, because love is represented as the bigest delineation of success. (2012, p.111).Going back to Legally Blond (Luketic, 2001), Elle Wood changes her whole life to get her boyfriend back. Mia chooses to go to the beach with a guy, difference her friends when they need her help, because love is more important.These films reinforcing the ideology that women have to find a partner othe rwise you are abnormal. Implicit in third myth is that each woman should strive to become the chosen one and if she does not achieve this, she is considered in some way inherently deficient. (Worell, 2001, p.190) Romantic comedies genre pushes the ideology of finding someone, Fairytale myth of the couple ending up together and of course final kiss reapets again and again The Ugly truth (Luketic, 2009), The Princess Diaries (Marshall, 2001), Brigit Joness daybook (Maguire, 2001), more or less Woman (Marshall, 1990), manner As We Know It (Berlanti, 2010). This list can go on and on.There is no doubt that to find someone, you need to be good-looking. It is bringing up the Beauty myths, which tells us we are never perfect. Hersey has a different opinion she thinks that the makeover moment in the films helps heroines to find their true identities rather than an campaign to attract men. (2007).However Mia in The Princess Diaries (Marshall, 2001) wants to be attracted by Josh, in Th e Ugly Truth (Luketic, 2009) Abby agreesto make over just to get attracted by Collin. In the Pretty Women (Marshall, 1990), heroine gets makeover to be socially accepted. Signifiers of the Beauty myth from the beginning of the films like Pretty Woman (Marshall, 1990), The Ugly Truth (Luketic, 2009), The Princess Diaries (Marshall, 2001), heroines are beautiful but social constructions tells us it would be never enough.Interesting fact is that all makeovers ruled by males. Hollywood romantic dramas reinforce the ideology that woman entirely dependent on their male lovers. (Gill, 2007, p. 79)(Leave quote as is) In the film The Ugly Truth (Luketic, 2009) Abby is shown as a looser, because she cant find a boyfriend, she ruins everything on each date she goes. Thats why there is Mike fearless, confident male, who knows everything about relationships helps Abby to get her a boyfriend.But, it is also interesting to note that these women were also portrayed as dependent submissive, less int elligent, and were commonly cast in the role of homemakers (Lovdal, 1989, p. 722) (Paraphrase) These women also managed to attend to the cooking, cleaning, house keeping, and other needs of their children and husbandsthese tasks were perfomed while remaining immaculately attired, usually and about often in a dress, hells, and perfect make-up. (Toth & Aldoory, 2001, p. 224) (Paraphrase)For instance Abby is the main character in The Ugly truth (Luketic, 2009), waiting for her boyfriend in the most sexiest cheat, when boyfriend shows up, asking what was she doing, her answer is Doing the dishes All the beauty myths promote the idea that beauty is the most vital aspect of womans being. (Worell, 2001, p.190) Men will do important jobs, will help you with everything. All you have to do is to be beautiful. All gender myths are firmly connected to each other and one myth is the continuation of another one.A part of beauty myth is presentation of women as sexual objects. Again Hersey does nt agree with this Yvonne Tasker argues that workings women in the New Hollywood are often linked to sexual availability and prostitution, but these heroines work in journalism, international diplomacy, criminal justice and law does not make them more sexuallyavailable to men(2007)They are portrayed in the movies as sexual objects, for example the film The Ugly Truth (Luketic, 2009), the main hero Mike coaches the heroine Abby into thinking that if she wants to be attractive to man she has to be sexually available show your breasts and say good bye(at the end of her date with a guy she wants to be her boyfriend), at the make over moment the Mike says to Abby a man needs something to grab on other than your ass, you have to be two people a librarian and a stripper , whats wrong with comfort and efficiency?- nothing, except no one wants to fuck it , we need a bra for my friend that they can stand up and say hello In addition Hersey says Elle is more ostensibly sexual, but her sexua lity is always dignified even when Warners fiance tricks her into attending a party wearing a Playboy Bunny outfit(2007).Legally Blond (Luketic, 2001) is filled with sexuality, the entire movie is banter over what is it to be a woman. Worell certifies there are Media stereotypes that suggest there are evaluate roles for women including women as sexual objects, women as submissive and less knowledgeable. (2001, p.703)(Paraphrase) The myth is that women are not able to do anything except be a sexy doll-Barbie. merely clothing and hair color are key signifiers, with Elle choosing the colour pink for her clothes and her hair is blonde. Elle is portrayed as ditzy and scatty and that her being selected for Harvard because she is hot and pretty.Beauty myths give meaning to womens beauty as they serve to upholds the importance of attractiveness in womens lives. (Worell, 2001, p.190)(Paraphrase) Ultimately, this conflation of beauty and being fosters the social control of women. (Worell, 2 001, p.190) (Paraphrase)Many people in daily life watch TV or go to the Cinema to relax and escape from every day routines. Nevertheless the pleasure sends countless messages about gender. One could argue that use of myths create ideology that affect the people in certain ways. Why? Because we see these myths repeating again and again, most of the myths became a clich.Film makers consistently place women in secondary roles, or in positions that emphasize their sexuality, weaknesses, desperation. Men, on the other hand, typically assume roles of great importance and depict characters who are adventurous, charming, and strong. Although exceptions to these patterns exist, for themost part Hollywood films continue to support traditional ideas of gender and cultivate similar ideologies. (Kosut, 2012, p.113) (Paraphrase)Reference listBerlanti, G. (2010). Life As We Know It Film. regular army Warner Bros. Pictures Dunlap, R. & Johnson, W.C. (2013). Consuming contradiction Media, masculin ity and (hetero) sexual identity. Leisure Journal of the Canadian Association for Leisure, 37(1), 69. Gill, R. (2007). Gender and the media. Cambridge, UK Polity. Hersey, E. (2007). Love and microphones Romantic harlequinade heroines as public speakers. Journal of Popular Film & Television, 34(4), 149-158.Horrocks, R. (1995). Male myths and icons Masculinity in popular culture. Basingstoke, Hants St. Martins Press.Kosut, M. (2012). Encyclopedia of gender in media. Thousand Oaks, kaliph clear-sighted Publications.Lovdal, L. T. (1989). Sex role messages in television commercials An update. Sex Roles, 21(11/12), 715-724. doi10.1007/BF00289804 Luketic, R. (2009). The Ugly Truth Film. USA Columbia Pictures. Luketic, R. (2001). Legally Bloned Film. USA Metro-Goldwyn-Mayer. Maguire, S. (2001). Briget Joness Diary Film. UK Miramax Films.Marshall, G. (2001). The Princess Diaries Film. USA Buena Vista Pictures. Marshall, G. (1990). Pretty Woman Film. USA Buena Vista Pictures.Toth, E. L., & Aldoory, L. (2001). The gender challenge to media Diverse voices from the field. Cresskill, N.J Hampton Press.Worell, J. (2001). Encyclopedia of women and gender Sex similarities and differences and the impact of society on gender. San Diego, Calif Academic Press.